Onboarding Kit: find out what it is and which companies adopt it

The Onboarding Kit, also known as the Welcome Kit or Integration Kit, is a set of items that companies give to new employees as part of the process of integrating them into the company.

This practice has become increasingly common and strategic, as it represents the first impression that the company makes on its new members.

What does an Onboarding Kit contain?

The content of the Onboarding Kit may vary from company to company, but generally includes:

Personalized items: pens, notebooks, notepads, keychains with the company logo and others.
Personal use items: portable charger, headphones, mug, etc.
Informative materials: employee manual, company organizational chart, information about benefits, code of conduct, etc.
Gifts: products related to the company’s culture or the city, such as t-shirts, caps, books, etc.
Welcome message: A personalized card with a welcome message from the CEO, HR or team.

Why companies adopt the Onboarding Kit

The items strengthen the employer brand. This demonstrates that the company cares about its employees from day one.

Furthermore, there is the creation of a sense of belonging. It makes the new employee feel part of the team and the company culture.

Improved employee experience. Facilitates the adaptation and integration of new employees.

Increased productivity. By providing the necessary materials, employees can begin their activities more efficiently.

Reduction in turnover. Employees who feel welcome and valued tend to stay at the company longer.

Which companies adopt the Onboarding Kit

Many companies from different sectors and sizes have adopted the Onboarding Kit, from startups to large corporations.

Some companies that stand out for their creative and personalized kits are:

• Will Bank,
• Nubank,
• Inter,
• Carrefour,
• Itaú,
• XP Inc. and others.

In addition to these, many startups and technology companies invest in modern and personalized kits, with items such as headphones with the company logo, portable chargers, diaries and others.

Retail companies often include branded products in their kits, such as t-shirts, bags or mugs, as well as vouchers for in-store purchases.

There are also financial services companies. The kits from these companies tend to be more sophisticated, with items such as personalized diaries, luxury pens and access to financial education platforms to increase the new employee’s knowledge.

The Onboarding Kit is a powerful tool for welcoming new employees and creating a memorable onboarding experience.

By investing in a personalized and well-thought-out kit, companies can strengthen their employer brand, increase employee satisfaction and, consequently, improve their results.

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